Brand portfolio strategies

• Brand architecture and scenarios – we build strong, clear multi-brand, multi-product structures.

• Portfolio optimization – we rearrange existing structures in line with current and future market and consumer requirements.

• Brand audits – we assess current state, structure and functioning of the brand. And suggest a precise recommendation what should be done to enhance its’ efficiency.

• Hybrid approach – product and consumer – we create advanced brand models that effectively utilize specific products’ qualities responding to specific consumer segment’s needs.

Business consulting

• Due diligence – evaluating marketing value and communication potential of the brand.

• Mergers & Acquisitions – thorough business and marketing potential analysis leading to top market evolution scenarios.

• Business intelligence – delivering precise, data-driven knowledge. Distilling the most significant data from all available elements.

• Product portfolio solutions – we create and optimize product portfolios according to the clients’ and markets’ demands.

• Brand development in digital and social media – how to effectively use the new media potential in B2C and B2B communication.

• Idea consulting – we support Management in establishing the proper mission, vision, value proposition and messaging strategy.

Digital stategy & innovation

• Omni-channel commerce strategy – holistic marketing and sales approach for e-commerce: both products and B2B/B2C services.

• E/M-CRM consulting – effective CRM strategies and loyalty programs in digital and mobile. We know how to connect offline after-sale service with the online channel.

• Digital & mobile ecosystems – efficient brand ecosystems in digital space, staying in touch with the consumer, on his terms.

• Startup story – we support startups and innovative businesses.

• Digital product development – how to develop existing digital products and services and how to use traditional channels in growing business performance.

Gaming and e-sport

• Entry strategy into gaming and e-sports business –
  complete recommendations regarding launches into the world of gaming and e-sport.

• Communication strategy for products/services targeted at gaming and e-sports fans – we advise what, where and what tools to use to maximize campaign results in this specific field.
  

• Cooperation strategy with e-sports influencers – we recommend the right people for brands to work with.

• For publishers and game developers – we advise how to build communication strategy and how to promote new titles – both on Polish and foreign markets.

Communication strategy

• Communication platforms – creative, universal, attention-grabbing communication formats for B2B and B2C brands.

• Communication planning – what, to whom, where and with what tools to maximize campaign results.

• Consumer promotion mechanics – short-term and long-term oriented sales growth strategies.

Strategic workshops

• Insight mining – digging deep for consumer insights.

• Yellow Marks – strategic workshops leading to brand positioning and strategy hypotheses.

• Creative excellence – defining key brand assets and communication optimization directions.

• In&out workshop – quick analysis of current business situation and growth directions.

• Missing Personas – workshops devised to work out real-life consumers that will be targeted in offline and online communication.

• Marketing and business canvas – redefining the business and marketing model of the company and it’s brand.

• Strategic brand audit – strategic workshop focused entirely on effective brand’s review by representatives of various company departments.

• Social and digital ideas – defining most effective digital communication channels and activations.

• Brand commerce development – workshops focused on online sales optimization.

Research and marketing analysis

• Qualitative and quantitative – we conduct polls, panel discussions, mobile app research, Capi and Cawi as well as qualitatives (FGI, IDI, ethnography).

• Segmentation – research and analysis leading to precise consumer segmentation in line with the given product or service.

• Semiotics – deepened analysis of the cultural value of the brand, category meanings, product role in consumers’ lives and archetypal meanings that can be used to effectively communicate the brand promise.

• Category and competition research – multi-faceted market, category and competition analyses.

• E-commerce audit – we conduct e-commerce analyses, focusing on the products’ communication and exposition on online selling platforms.

• Brand audit (brand stories, core creative assets, benchmarking) – advanced brand condition analyses, key assets and dangers identification.

• Trend identification and analysis – constant searching for the fresh and very fresh trends with the assessment of their current or future usefulness fort the brand’s position and objectives.

• Consumer behaviour analysis – we examine how the consumer behaves in traditional, modern and online trade.

• Insight hunting – we know how to find the strongest and most interesting insights for the brand’s communication needs.

• Strategic desk research – we gather and analyse all types of data from available reports, findings and the Client data.

Trainings

• For agencies and media houses – marketing and strategy knowledge actualization.

• For marketing departments, brand managers and product managers – advanced exercises regarding specific marketing and business problems.

• For the Boards – specialistic, tailor-made trainings for B2B and B2C.

• For startups – learning how to effectively exploit the innovative potential of the service while on a limited budget.

For advertising and interactive agencies

• Full strategic support for current Clients – research, analysis, strategy, creative briefs, presentations, meetings, workshops.

• External strategy department for Client pitches – full process support: from briefing, through creative collaboration, to Client presentation and strategic support after winning the pitch.

• Help during critical situations – ad hoc support in tough, high-risk situations demanding quick strategic thinking.