Melting Pot is an innovative think-tank working in the fields of business and marketing consulting. We help launch new products and brands, as well as growing category leaders. We develop effective communication strategies for B2B and B2C. We research, analyse and describe market and cultural environment in which our Clients’ businesses operate. We support their thinking with our multi-faceted knowledge of all market categories. The consumer is always at the centre of everything we do.
We identify growth areas and advise companies on how to approach marketing and communication so that they fulfil business objectives most effectively. In the process we use our own research, workshop and planning methods.
We know how to establish effective positioning and long-term brand strategy. We suggest how to move across the competitive market and what’s the one right strategy to win. We advise both big global players and nascent businesses. We develop solutions for B2B and B2C.
We design innovative communication strategies that are always concordant with the ever-changing market, consumer and media landscape. We recommend what, to whom and where should they communicate to outrun the competition.
We move fluently throughout traditional and modern communication channels. We show how to make use of the newest instruments and technology to create strong, distinctive brands. Our team integrates brand building and positioning competences with a strategic know-how in digital / mobile / e-commerce / shopper channels.
We suggest how to create and develop companies in e-commerce, as well as building and executing digital communication. We support startups and business innovators. We advise how to grow business cost-effectively.
We offer qualitative and quantitative research, and above all we thoroughly analyse various market, business and consumer data, distilling the essence that is indispensible for the Client’s growth.
Melting Pot Strategic Collective was founded on February 2012. Since then we have worked on over 200 strategic projects for Polish and foreign Clients. This work includes both running communication briefs with our Agency partners and holistic strategic projects for over 50 Clients.
An independent agency on the market since 2012.
During these years we have established strategies for over 50 Clients.
Strategy Consultant & Partner
Strategy Planner and Consultant with long-term experience in top interactive and 360° marketing agencies. Worked for companies including Interactive Solutions, Saatchi & Saatchi, FireFly Creation and Ars Thanea.
Was responsible for the communication strategy of brands like: Volkswagen Bank, P&G for CEMEA portfolio, CitiBank, Orange, T-Mobile, Heyah, BGŻ Optima, Axe, Nivea and Visa. Enthusiastic about new technologies and up-and-coming solutions, he specializes in brand strategy for digital and e-commerce channels.
He leads trainings in brand strategy, communication, consumer insights, brief development and brands’ e-commerce presence. Author of numerous publications regarding marketing strategy on nowymarketing.pl and Marketing w Praktyce. Graduate of Adam Mickiewicz University in Poznan and Poznan University of Economics.
Very passionate about motorization, fishing and financial markets’ mechanics.
Strategy Consultant & Partner
A marketer and a strategist since 2002. He gained his experience working and studying at Warsaw School of Economics and Johnson&Johnson Poland, from where he moved to top Polish communication agencies including PZL, Young&Rubicam and FireFly Creation.
Responsible for brand consulting, designing and conducting strategic workshops, research and communication strategy for brands like Hortex, Ikea, CCC, Mar, ETX Capital, VIsion Express, Dr Gerard, TVP, Cosmopolitan Twarda 2/4 and A+E Networks.
Frequent speaker at marketing conferences and strategy workshops. Author of numerous publications regarding marketing strategy on nowymarketing.pl and Marketing w Praktyce. Lecturer at the Warsaw University of Social Sciences and Humanities.
In his spare time likes to read, cook, run, shop, play football and teach it to his son.
The overly proclaimed division for traditional and new media communication does not exist. Future of the brands is in returning to one distinctive Big Idea that will be creatively and efficiently executed across all communication channels, in line with their own dynamics and specificity. Achieving this requires long-term strategic planning backed with hard data and deep strategic know-how.
We think in terms of brands and consumers who don’t care for the division for old and new media. We continuously follow social and technological change. We know how to utilize media for tactical messaging and what technology should be chosen to reach target groups.More